At MOS, our mission is to conceive the most simple and unique products for sports enthusiasts and nature lovers who seek to live epic and memorable experiences.
MOS is a proud Quebec City-based company, founded in 2017 by two young nature lovers and sports enthusiast entrepreneurs, Joey & Frederic.
MOS’s ultimate goal is to build a sustainable company, recognized internationally to set the norms when it comes to easy gear transportation. We want people to shift paradigms and expect nothing less than the product standards we set, from the car to the sport, within seconds!
Ultimately, our greatest wish is to enable people to reconnect with nature by sharing unique experiences and memorable stories.
MOS, a memorable story
It is in May of 2015 that everything started for MOS, the two co-founders, Joey and Frédéric, met during a Startup Weekend, a business generation event. With his background in entrepreneurship and innovative management, Joey shared his idea to build a handy roof rack, a rack that you can access as easily as the trunk, that would allow athletes and nomads to carry their equipment effortlessly; This is the premise that led to the invention of the MOS Rack. Frédéric, an industrial designer and passionate for white water kayaking, was immediately interested by this innovation and saw in the MOS Rack the opportunity to design a unique product that would meet every nature lovers’ desire for evasion and adventure.
After months of validation with car roof rack users, the lack of simplicity and accessibility to the car roof appeared to be a widespread problem. People who aspire in living great experiences, exciting adventures and passionate sports, seek for a roof rack as a way to carry all the equipment they need. Though, getting access to the gear should not be part of the sport. At MOS, we believe that car equipment storage needs to evolve, loading and unloading equipment should not be out of anybody’s reach. Our primary goal is to maximize the experience of gear transportation for those who desire to escape, take the sport out storing equipment and put it where it belongs, in the great outdoors.
With this in mind, our team, composed of industrial designers, product designers, mechanical engineers, and business people, designed the very first MOS product, the MOS Rack; the world’s most reachable car roof rack.
What truly matters
Pushing people to go play outside
Studies show that spending 15 minutes per day in nature contributes to people’s well-being by making them feel less stressed, happier, in better physical condition and ultimately helping to prevent mental health problems. Furthermore, we believe that if people spend more time playing outside, they’ll cherish more nature, resulting in people committed to protecting our Planet.
Create unique and sustainable products
We do not only want to do things differently; we want to make them better. MOS is committed in not simply redesigning existing products, but to create unique, functional and sustainable objects and experiences that will last in time.
We worship the importance of sharing and of collaboration amongst people and organizations for the good of our society. Sharing is also to live unique and rallying experiences and to share memorable stories with meaningful people. Sharing is caring.
MEET THE « HERD » – TEAM MOS
We are a bunch of dynamic and passionate people who want to position MOS as a key player in the outdoor industry.
Joey Hébert, Founder and CEO
Frédéric Laurin-Lalonde, Cofounder and Lead designer
Amanda Bilodeau, Administrative officer
Baptiste Mausset, Project manager in product research & development
Our financial partners
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